To be honest, I don't think that the forums should be "the source" for information until after someone is already hooked, or wants to ask questions, etc.. That's my opinion though. However, I think that the use of the web site has a few levels:
Get traffic TO the web site:
This itself has little to do with the web site itself because before someone travels around the site, they need to know it's there. This can be done both online, and offline:
• The way that Google has ranked sites for a while includes quite a few things, but one of them is basically how many links link into a site, and out of it without someone backing out of it to the search engine. If we can capture them in the site and link them to other sites (Winter Haven, LARP gear manufacturers, other LARPS, etc., we might get higher on LARP search results.
• We could also create some banners/tags/icons/whatnot and offer those on other LARP-related sites if we use theirs on FH's site.
•Posting with links to Final Haven on LARP newsgroups/forums/social media sites could also attract new eyes and attention too.
• Conventions, Events, and other things often have program guides that offer advertising space for some fee. While some are quite expensive, others might be $20/50 for a 3"x5" ad in the program or something.
• Creating physical materials, or making PDFs available for people to print out and take places to "share the message" with (Sometimes this isn't allowed without permission from the event/location, so it's best to ask before printing up $100 worth of flyers...
we throw away hundreds of pounds of paper at Gen Con because people don't realize they can't leave flyers out, or pass them out without event permission.)
• Creating our own events (LARP practice in public areas, offering events at college gaming clubs to make basic foam swords, etc.) and directing people to the web site from there for more information.
These are ideas on how to increase traffic to the site. Now, once they've gone to
www.FinalHavenLARP.com, then it's a matter of retaining them, keeping their interest, and making them want to stick around to learn more.
Keeping the new visitor to www.FinalHavenLARP.com
How does someone who's just popped into FinalHavenLARP.com get hooked?
• First of all, get rid of the splash page. It's vestigial of the late 90s and unless it's part of the mandatory code, it's like an intro video to a web site that is a road block more than a welcome mat to 90% of users.
• The home page is... sterile. The important information is the same size of text as the the rest, shoved off to the left corner. The body of the page is just a block of text. Eye path on the site is really like a black hole and a first-timer's thought of the site could be "These people are stuck in the 90s and old", to "This looks boring", to "Is this showing me the effort they put into their games, or is this an abandoned site?" (Of course, the players who have only just begun to use the site/joined in the last year or so should probably be the first people to ask since I've been staring at this site for 8+ years and I'm just guessing on how others coming in see it.)
• Incorporating graphics into the site (photos, illustrations, etc.) could really help too. Creating an "Introduction to Final Haven" area of the page might really be cool to offer "Races of Phantera" with some illustrations/pictures and a description of the race in 3 or 4 paragraphs, then "Paths" done similarly might really help people get an idea of the game. (If we use photographs, we might have to do what I've considered for years and actually take some photos of players in their costumes at the event, or have an out-of-game event where folks can come with their characters' garb and totally do a photo session so that both A) we can create a sort of "who's who", but also use the photos for use with real/online publishing.)
If I can find a decent camera, I am willing to spend parts of the next event running around with a camera and taking pictures of folks like I did long ago, and even between events if folks want to do it (Heck, if you don't use make-up, maybe even bring the costumes to a LARP practice in/around Muskegon/Grand Haven and we'll take pictures there.)
I really think that not just a "clean" but an intuitive, well-laid out, graphically enhanced web site could be really helpful in keeping people on the site to explore it once they've found it, and thus capturing their interest enough to invest the time to attend their first (of hopefully many) events. It doesn't have to be overly saturated with fluff, but even looking at Nero's site shows how the information can be presented rather simply while still being inviting.
http://nerolarp.com/
• If the forums are going to remain a major part of the site (which I can only assume they will), un-stickying outdated posts would be my first suggestion for cleaning up the site. Switching up to PHPBB3 or higher might not be a bad idea either.
• Finally, hosting and keeping the latest rules updated on the site would be a bonus.
I'm sure there are more, but those are just my suggestions for now.